{"id":342,"date":"2014-04-17T12:57:45","date_gmt":"2014-04-17T12:57:45","guid":{"rendered":"http:\/\/export.seowptheme.com\/?p=342"},"modified":"2025-01-02T17:42:13","modified_gmt":"2025-01-02T14:42:13","slug":"the-importance-of-anchor-text","status":"publish","type":"post","link":"https:\/\/e-boss.com.tr\/the-importance-of-anchor-text\/","title":{"rendered":"Geri Ba\u011flant\u0131larda Ba\u011flant\u0131 Metninin \u00d6nemi"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><p>Ba\u011flant\u0131 stratejisi a\u00e7\u0131s\u0131ndan <strong>ba\u011flant\u0131 metninin \u00f6nemi<\/strong> g\u00f6z ard\u0131 edilemez. Geri ba\u011flant\u0131lar arama motoru algoritmas\u0131n\u0131n b\u00fcy\u00fck bir par\u00e7as\u0131d\u0131r. Bir ba\u011flant\u0131 kampanyas\u0131 ba\u015flat\u0131rken, harici sitelerin ba\u011flant\u0131 metninde uygun anahtar kelimeleri ve terimleri kullanarak ba\u011flant\u0131 kurmas\u0131 hayati \u00f6nem ta\u015f\u0131r.<\/p>\n<p>Adaylar\u0131 birbirine ba\u011flarken neredeyse her zaman \u015firket ad\u0131n\u0131 ba\u011flant\u0131 metni olarak kullan\u0131r\u0131z. Bu, hedef \u015firketin \u00fcr\u00fcn veya hizmetleri hakk\u0131nda herhangi bir t\u00fcr a\u00e7\u0131klama sa\u011flamaz. Elbette, marka olu\u015fturma ama\u00e7lar\u0131 i\u00e7in harika olabilir, ancak genellikle gerekli de\u011fildir. \u00c7o\u011fu durumda, \u015firketler markalar\u0131n\u0131 i\u00e7eren aramalarda zaten \u00e7ok y\u00fcksek (ilk de\u011filse bile) s\u0131ralan\u0131r.<\/p>\n<p>\u0130\u015fte kurgusal \u015firket \"Marka Kozmetik \u015eirketi\" kullan\u0131larak yap\u0131lm\u0131\u015f bir \u00f6rnek:<\/p>\n<p>\u00c7o\u011fu ki\u015fi yaln\u0131zca \"Marka\" terimlerini kullanarak ba\u011flant\u0131 kuracakt\u0131r. Bu sorun de\u011fil, ancak \u015firketin \u00fcr\u00fcnlerini veya hizmetlerini tan\u0131mlam\u0131yor veya herhangi bir ba\u011flam sunmuyor. \"Y\u00fcz Bak\u0131m Kremleri\" kelimesini veya \"Sa\u00e7 Bak\u0131m \u00dcr\u00fcnleri\" terimini ekleyerek (yani \"Marka Y\u00fcz Bak\u0131m Kremleri\" veya \"Marka Sa\u00e7 Bak\u0131m \u00dcr\u00fcnleri\"), aksi takdirde kurumsal siteye ula\u015famayacak ek trafi\u011fi y\u00f6nlendirebilirsiniz.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ba\u011flant\u0131 stratejisi a\u00e7\u0131s\u0131ndan ba\u011flant\u0131 metninin \u00f6nemi g\u00f6z ard\u0131 edilemez. Geri ba\u011flant\u0131lar arama motoru algoritmas\u0131n\u0131n b\u00fcy\u00fck bir par\u00e7as\u0131d\u0131r. Bir ba\u011flant\u0131 kampanyas\u0131 ba\u015flat\u0131rken, harici sitelerin ba\u011flant\u0131 metninde uygun anahtar kelimeleri ve terimleri kullanarak ba\u011flant\u0131 kurmas\u0131 hayati \u00f6nem ta\u015f\u0131r. Adaylar\u0131 birbirine ba\u011flarken neredeyse her zaman \u015firket ad\u0131n\u0131 ba\u011flant\u0131 metni olarak kullan\u0131r\u0131z. Bu, hedef \u015firketin \u00fcr\u00fcn veya hizmetleri hakk\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":0,"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/posts\/342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/media\/60690"}],"wp:attachment":[{"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-boss.com.tr\/seo-api-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}